5 Ways to Harness the Power of the Internet to Sell a House

Are you trying to sell your home in a buyer’s market?

Is your realtor utilizing the Internet?

There is something about a soothing rainstorm after a heat wave that is comforting, especially when you have a big cup of good coffee in you hands. Today, here in Northville, Michigan, is one of those beautiful rainy days. It is the kind that inspires you to leave your windows open and listen.

It has occurred to me that it is possible that not everyone is benefiting from utilizing the Internet to help sell their home as they should. According to Readers Digest,

"92% of home buyers start their house hunt online.

Before they even decide to step in your door, your future buyer is already doing their research. They are looking at pictures of your house and reading the descriptions of its amenities online. When they do finally decide to step in your door, they already know that your home has what they are looking for.

Using the Internet to market your home cannot be ignored in today’s housing market. We would like to share 5 ways to harness the Internet to sell your home that you should know.

  1. Choose an Internet Savvy Real Estate Agent

    Your real estate agent has even more access to Internet marketing for your home than you can imagine. One of the scarier things about using the Internet to market your home is, if you do it on your own, the general public knows where you live and what your home looks like.

    When your real estate agent markets your house on the Internet, your home is published without infringing on your privacy. The house is still out there, but your name is not attached to it publicly.

  2. Make Sure That Your Realtor Uses Online Multi Listings

    Be certain that your realtor is not only using online multi listing services, but that it includes,
    • High quality photos.
    • Multiple photos of both the interior and exterior.
    • Complete details of your home’s amenities.
  3. Social Media

    Don’t be afraid to allow your agent to post pictures and even tours of your home on their Facebook, Twitter, Google Plus and YouTube accounts. Your potential buyers are most likely using social media.

  4. Realtor’s Website

    Your agent’s website is another great Internet tool. Your realtor’s website should be driving traffic and searches every day. Chances are that your potential buyers are viewing your agent’s listings to look for their future homes.

  5. Work With An Experienced and Knowledgeable Agent

    You don’t need to hear this from us. Here is what Readers Digest has to say about using an experienced and knowledgeable agent,

    "If you find an experienced real estate agent to list your home, who has a successful track record of selling homes in your area, listen to their recommendations! Find an agent you trust and follow their advice as often as you can. "

If you have any questions on how we can help to harness the power Internet to sell your home, please call our office at 248-348-7200.