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4 Top House Marketing Mistakes You Need to Avoid

by The Jamey Kramer Group

House marketing mistakes - caution

It happens eventually: the housing market takes a downturn. When the market slows, it becomes more difficult to sell your home. And the market downturn has hit Southeast Michigan.

It can be baffling for some sellers. Why is your house not selling when it seems like plenty of other homes like yours are selling quickly?

We see this scenario over and over again. The problem has very little to do with the house itself and everything to do with the marketing efforts you are making.

If you are trying to sell your home and are having no luck, take a look at the following list to see if you are making these mistakes.

Mistake #1: Poor Photographs and/or No Virtual Tour

Selling a house is a highly visual endeavor! Sellers often get wrapped up in the other aspects of selling their home without first taking into account that they must entice sellers to look at it.

If you have uploaded bad pictures or too few pictures and you have no other way for potential buyers to browse online from the comfort of their couches, you are losing the bulk of your business.

Most buyers only choose from homes whose pictures are top notch. A preference for quality photos is especially relevant in a housing market where inventory is high.

Do you have to spend thousands to have your home professionally photographed?

It would help, but no. You will be doing better to avoid these common pitfalls:

  • Dark photos.
  • Photos of cluttered rooms, or with pets.
  • Unflattering or uncropped photos - showing either not enough of the room or unnecessary elements.
  • Photos uploaded turned sideways or not scaled to be viewed on the internet.

A virtual tour is also a great way to entice buyers to make an appointment to see your home. If you can market your house in both of these ways, you will be much closer to getting your house sold.

In addition, make sure you have worked out any technical kinks. Providing potential buyers the ability to share photos of your home with friends and family is crucial. However, not having good images is a one-way ticket to having your home ignored.

Mistake #2: Restricting Showings

Showing your home at all hours of the day is a hassle, and we know it. However, if you're trying to sell your home, you have to get used to the idea: you are going to have to show it!

The more showings you have, the more potential for good competition and multiple offers. If you restrict showings, buyers and agents aren't likely to keep trying. They will move on to a more readily-available listing.

Here is what you need to do to make sure you are staying competitive with other sellers:

  • Make sure your home has a lockbox.
  • Don't restrict the hours available for showings! You might want to cuddle up in your pajamas after 7 pm, but many potential buyers may only be available for showings after 7.
  • Don't require 24 hours notice. Commit to keeping your house ready to show at a moment's notice and make a plan for where you will go. Agents and buyers will appreciate your willingness to go the extra mile!
  • Allow showings without an appointment. When buyers take time out of their busy schedules to look at homes, they often want to see as many as possible. You will gain a leg up on the competition if your home is available at a moment's notice.

Mistake #3: Offering Less Commission

Like it or not, real estate agents get houses sold, and they expect to get paid for their hard work.

Think about the last time you used the services of your agent. He or she did their best to be available to you at all hours, right? It will work against you if you are trying to save money by offering lower commission - especially in a cooler market.

It doesn't mean agents are motivated by greed. It's actually illegal for them to avoid showing homes offering lower commissions.

However, what your buyer's agent will see - whether it's true or not - is that you aren't very motivated to sell or that you aren't willing to negotiate.

If buyers and agents have a choice, they are going to work with sellers who are generous and willing to negotiate.

Mistake #4: Not Providing Buyer Incentives

Likewise, when you offer buyer incentives, you are acknowledging market conditions. Providing a buyer incentive doesn't have to cost you any money.

In addition, it can be an excellent way to say "I know you could look at five other homes. Let me show you why this is worth your time."

Your agent can give you great ideas for buyer incentives, but here are a few:

  • A certain amount toward the buyer's closing costs
  • A buy-down mortgage interest rate
  • Pre-pay their first year of homeowner's association fees
  • Offer a home protection plan

Bringing it Home

The reality is that the housing market is changing and it's not likely to snap back to the highs of the last several years. A softer market doesn't mean your house won't sell! With the right attitude and marketing tools on your side, your home will sell in no time.

If you are interested in selling your house, please give us a call. We would be honored to help!

248-348-7200

 

 

 

 

 

Upcoming Holiday Events for Northville, Novi, and South Lyon - 2018

by The Jamey Kramer Group

Holiday Events Northville, Novi, and South Lyon, MI

It's the most wonderful time of the year! Christmas songs have been playing on the radio for weeks by now. Michigan has had more than one widespread snowfall, and Thanksgiving is right around the corner.

It's time to deck the halls, make your Christmas treats and plans, and revel in the bright magic of the season. Thankfully, you don't have to sustain all your holiday traditions on your own.

Northville, Novi, and South Lyon, Michigan have plenty of events for all ages in December. So, find one that calls to you, gather your loved ones, and start the celebration in your community!

Northville Christmas Events December 2018

Handcrafters Tinsel & Treasures

  • Friday, December 7, 9:00 a.m. - 8:00 p.m.
  • Saturday, December 8, 9:00 a.m. - 5:00 p.m.
  • Sunday, December 9, 11:00 a.m. - 4:00 p.m.
  • Location: Northville Community Center
  • Address: 303 W Main St, Northville, MI 48167
  • Cost: $4/ person admission, Children 12 and under FREE

This year marks 39 years Northville has made this craft show a tradition. Whether you're looking for holiday gift ideas, stocking stuffers, and Christmas decorations or you like to browse and get into the holiday mood; this is the place to see some of Michigan's finest handmade goods and works of art. Parking is free!

For more information, please see Tinsel & Treasures.

Santa Visits & Open House at Maybury Farm

  • Saturday & Sunday, December 8 & 9
  • Saturday & Sunday, December 15 & 16
  • Time: 10:00 a.m. - 5:00 p.m. daily
  • Location: Maybury Farm
  • Address: 50165 Eight Mile Rd, Northville, MI 48167
  • Free Admission, Reservations are now available

Northville's own Maybury Farm, a non-profit community organization committed to connecting the next generation to agriculture, is one of the best places to take the family for a Christmas outing!

The farm is getting so popular that families have to make reservations to see Santa this year, instead of walking in. But don't worry! Maybury's open house and Santa visits are completely free.

Maybury Farm does accept donations, and relies on them to keep this community treasure alive.

Although closed for the season, Maybury Farm is open on weekends in December. You can come to walk around the farm, peruse the general store and get a picture with Santa.

Bring your little ones to see Santa in this rustic habitat, complete with a bonfire and warm cocoa and cider in the general store! Santa's sleigh will be parked in the 100-year-old barn, so dress warmly for your visit because the barn isn't fully heated!

Warm your hands by the bonfire, pet the animals, and see their winter coats growing. Stock up on local honey, preserves, and crafts to take home for Christmas gifts.

There is no professional photographer, so make sure you have those phones or cameras handy to snap some cute pictures with Santa!

For more information and to make reservations, please visit Maybury Farm’s website.

Novi Christmas Events 2018

Light Up The Night

  • Friday, November 30
  • Time: 6:00 p.m. - 9 p.m.
  • Location: Novi Civic Center
  • Address: 45175 West Ten Mile, Novi, Michigan
  • Free Event

Welcome to Novi's annual holiday festival and tree lighting celebration! This one-night festival features a variety of indoor and outdoor activities for the whole family including:

  • Children’s activities
  • Craft show
  • Kid’s crafts
  • Reindeer
  • Ice sculptures
  • Fireworks
  • Food for purchase
  • A visit from Santa Claus (photos at additional, minimal cost)

For more information, please city the City of Novi’s website.

South Lyon Christmas Events 2018

Cool Yule Festival & Flashlight Candy Cane Hunt at McHattie Park

  • Saturday, December 1, 2018
  • Time; 10:00 a.m.
  • Location: Downtown South Lyon

South Lyon's Christmas festival packs in a full day of free and low-cost events for the whole family throughout downtown South Lyon and the wider community.

The last event is a lighted parade through Downtown South Lyon, and a flashlight Candy Cane Hunt for kids at McHattie Park at 7:15 p.m. Bring your kids ages 3-10 for an age-separated candy cane hunt. Make sure they have their bags! Find as many candy canes as you can, and multi-colored candy canes win your child prizes.

There will also be photos with Santa opportunities, so bring your phone or camera! For more information, please visit South Lyon Cool Yule.

Takeaway

There are so many amazing opportunities to celebrate in Northville, Novi, and South Lyon, Michigan. Plan to take your kids for an unforgettable holiday season. Bundle up and enjoy the ramp up to Christmas!

 

Real Estate Marketing News: Home Sales Cool in Southeast Michigan

by The Jamey Kramer Group

House for sale depicting home sales cooling

Here's a piece of good news: if you are still reeling from the scorching market and subsequent bidding wars of the last couple of years and you came out of it without a new house, now is probably your moment.

The housing market in the entire country is slowing down, and it has started to affect Southeast Michigan.

As a seller, it may be somewhat of a surprise - and an unwelcome surprise at that - to find that your starter home won't garner three deals on the same day it goes on the market.

However, don't get too discouraged! There is overall good news in this for everyone.

For one thing, most experts say it's not a temporary downturn but part of a more significant slowdown. So, as you are seeing home prices inch downward now, you can probably expect to see them continue to inch down toward next spring.

A market slowdown is highly preferable for buyers and sellers than a housing bubble leading to a recession.

The Trend in Southeast Michigan

The number of homes sold in this area was down 5.7% in September, according to data collected by RealComp, which is based out of Farmington Hills. New home sales were down as well in September, which follows the trend for existing homes.

Part of the reason for the slowdown is that interest rates have begun to go up. While you may have gotten an interest rate below 4% a year ago, the rates hit an average of 4.9% for a 30-year mortgage this fall with every indication that they may continue to go up.

Experts are predicting that rates may be as high as 5.55% by this time next year. These kinds of rates may seem high to you but bear in mind that in the early 2000's, the rates were closer to 7 or 8 percent.

How a Cooldown Affects Buyers and Sellers

Sellers

As you may have reason to expect, market conditions are slowly returning to more normal conditions for sellers. Houses will typically sit on the market for slightly longer than they would have before the hot market began.

Gone are the days of multiple bidding wars and cash offers on the same house, and prices will not continue to rise. If you were planning to sell your house for an above-asking price on the same day you list it, you might need to adjust your expectations.

This market change doesn't mean you won't sell your home! Rising borrowing costs coupled with rising material costs mean that inventory is still low. Also, many buyers who were discouraged by the too-hot market of the last several years may be shopping again.

Buyers

First-time buyers are, unfortunately, still going to be in a tight position. Although the mortgage interest rates aren't nearly as high as they have been in the past, it is discouraging to see how much they've climbed.

Additionally, inventory may still be tighter than in years past as rising costs and lowering sales keep new homes from being built. The primary advantage you have on your side now is time, and lower asking prices.

In the last two years, it may have been all but impossible for the average first-time buyer to snag a single-family home. Now, you have the luxury of shopping around without the fear of losing your chance.

It's a good bet that now you can make a realistic offer on a house and get it accepted. The sooner you decide to enter the market, the lower interest rate you will be able to secure, as rates will continue to rise through next year.

Takeaway

Because the rest of the economy is strong and incomes are still rising, experts don't predict that this housing cool-down is predictive of a recession.

Although the market is definitely cooling, and will probably continue to cool down throughout this fall and into next year, it will create opportunities for some without jeopardizing sellers' chances.

If you are ready to buy or sell, please give us a call. We would be happy to help!

248-348-7200

Christmas Events in Northville, Michigan - November 2018

by The Jamey Kramer Group

Christmas Events in Northville, MI

The weather has turned crisp, the leaves are almost all changed, Halloween is behind us, and everyone has eaten their fill of fresh donuts at Michigan's beautiful orchards and cider mills. You know what that means.

Christmas time is here!

Do you look forward to the holiday season every year: the lights, the shows, the music, the warmth, and generosity? Do you have Christmas traditions in your family or in your town that inspire you?

Northville During The Holidays

The City of Northville is at one of its best times of year during the Christmas season. Not only are there lights and decorations abundant which show off the beautiful, antique architecture, but Northville boasts several unique holiday experiences you shouldn't miss if you want to capture your holiday spirit fully.

The following events are happening in November. Make sure to get your calendar out so that you won’t miss a thing!

Holiday Home Tour

  • Date: Friday and Saturday, November 16 & 17
  • Time: 10 a.m. - 4 p.m.
  • Location: Downtown Northville
  • Ticket cost: $25 advance, $30 day of the event

Do you drive around quaint downtown areas and wish you could see inside some of the homes you see every day?

You're not alone!

It's always fun to see how other people live and decorate, particularly during the holidays. That's why Northville works hard to offer five new and gorgeous homes for you to peek into during this weekend.

Every year is something different. Bring a couple of friends, wear shoes you can easily remove, and get into the holiday spirit by visiting some homes you may never have seen before!

Tickets can be purchased in advance in a variety of ways, or on the day of the showings. Visit the holiday home tour web page for more information.

Holiday Lighted Parade

  • Date: Friday, November 16, 2018
  • Time: 6:30 p.m.
  • Location: Downtown Northville

Northville's official kickoff to the holidays begins with the Holiday Lighted Parade. Plan to bundle up and watch the parade with the whole family.

For more information, visit Downtown Northville’s website.

Christmas in the Village

  • Date: Sunday, November 18
  • Time: 12:00 p.m. – 4:00 p.m.
  • Location: Mill Race Village, 215 Griswold Street, Northville, MI 48167

If you have never toured historic Mill Race Village, or if you try to make a stop every year, come to the Mill Race open house to experience Christmas preparation the old fashioned way!

Soak up the beautiful decor and watch Guild members busily crafting away: weaving, knitting, spinning and making lace! Hear the student string orchestra and carolers, and mandolin performances.

Then visit the JM Mead store and the Cady Inn for Christmas gifts and delicious cream tea.

Entrance is free! Bring the whole family and enjoy.

Victorian Christmas Cream Tea

  • Date: Sunday, November 18, 2018
  • Time: 12:30 p.m. - 3:00 p.m.
  • Location: Mill Race Village

If you are looking for something special to welcome the Christmas season, Mill Race Village's Victorian Christmas Cream Tea is a great way to do it.

Tickets will be available at the door and cannot be pre-purchased.

For more information, please visit Mill Race Village Northville.

Holiday Greens Market

  • Saturday November 17, 10 a.m. - 3 p.m.
  • Sunday, November 18, 11 a.m. - 4 p.m.
  • Town Square, Northville, Michigan

Are you ready to deck your house with fresh evergreen? Come to downtown Northville's Holiday Greens Market for roping, wreaths, outdoor arrangements for your porch, table centerpieces and everything else you could want.

The best part is that when you buy from Holiday Greens Market, you are buying local from Michigan merchants!

For more information, please visit Northville Square.

Santa Claus is Coming to Town Square!

  • Date: Saturday, November 24, 2018
  • Time: 1:00 p.m. – 5:00 p.m.
  • Location: Northville Town Square

Yes, the big guy is coming to town! Plan to bring your little ones to Northville Town Square on Saturday afternoon, November 24, from 1:00 pm – 5:00 pm.

Takeaway

If you are looking for fun events to help you get into the spirit of Christmas, come to Northville in November! From a Holiday Home Tour and Lighted Parade to taking your children to see Santa Claus, there is something for all ages in Northville.

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